Mazda still glances at the city car market with small size. Is the Mazda1 ready to be developed, with size that smaller than the Mazda2. Mazda1 development project is still in the planning stages. Mazda still sees market opportunities as well as designs that will be shown, prior to designing the Mazda1 concept.
"We continue to look forward to the development of a small car models or sub-B model," said the General Manager of global sales of Mazda, Yasuhiro Aoyama at the Australian International Motor Show.
Mazda has two sekenario for designing the Mazda1. First, developed a model of super-frugal city car like Volkswagen Up. Then develop a small car at a bargain price for emerging markets in the developing countries.
According to Yasuhiro Aoyama, this development will be the Mazda in the future. When designing small cars for the European market, the Mazda should think of the level of emissions, the weight of a small car and a slim body.
The second option, Mazda entered the emerging markets in Southeast Asia with cheap models. Mazda could follow the Nissan that developed the Datsun in Indonesia and Southeast Asia. Mazda also may be considered the Middle step of cooperation with other producers to create the Mazda1. Potential partners could be a revival Mazda was Fiat Group and Ford.
